Riding the Wave: How 100 Coconuts is Making a Splash with Moana 2

In founding 100 Coconuts in 2019, Gregory Lowe II likely envisioned building a powerhouse brand in the competitive beverage industry. What he may not have anticipated was a partnership with Disney's *Moana 2*—the biggest film of the year—that would propel his coconut water company into the spotlight. This collaboration has helped 100 Coconuts forge a strategic alliance with the Disney blockbuster, merging health-conscious hydration with the magic of the silver screen.

This partnership is a textbook example of hitching a ride on a star, and 100 Coconuts is reaping the rewards. Co-branded cans featuring beloved *Moana* characters are now available at major retailers, from Walmart to Whole Foods, and even onboard Disney Cruise ships. This co-branding not only enhances the enjoyment of the product but also ties it to themes of nature, sustainability, and life on Earth. With *Moana 2* smashing box office records, raking in $221 million during its opening week, 100 Coconuts is riding a wave of consumer goodwill and global visibility.

However, success in business is not solely about clever marketing tie-ins. Prior to its Disney collaboration, 100 Coconuts established itself as a premium coconut water brand known for its health benefits and tropical appeal. Positioned between established players like Vita Coco, 100 Coconuts carved out a niche in the coconut water market by offering flavors like pineapple, mango, and watermelon. The brand has also found success in accelerator programs like L.A. Libation's SIP, which has helped provide distribution and further momentum in the competitive food and beverage space.

As the coconut water market continues to grow, 100 Coconuts is capitalizing on the trend. Once a niche product, coconut water has gained global popularity, especially in the United States. Its natural electrolytes and hydration properties have made it a favorite among health-conscious consumers. According to Grandview Research, the coconut water market is expected to continue growing at a double-digit annual rate, driven by the increasing demand for plant-based, naturally sourced beverages. 100 Coconuts has positioned itself at the intersection of taste, nutrition, and sustainability, offering a product that not only tastes good but provides health benefits like reducing inflammation and anxiety. The brand uses coconuts sourced from South Pacific Vietnam, ensuring authenticity for discerning consumers who value taste and origin.

The company’s use of eco-friendly, lightweight, recyclable aluminum cans has also contributed to its success. With growing consumer preference for sustainable packaging, these cans help preserve the flavor and nutrient content of the coconut water while reducing environmental impact. This eco-friendly packaging, combined with the convenience of on-the-go hydration, has placed 100 Coconuts ahead of the curve in the modern beverage aisle.

While the Disney tie-up has given 100 Coconuts a significant boost, it is not without risk. Hollywood tie-ins can be unpredictable, as there is no guarantee that a movie will perform well. However, a sequel like *Moana 2*, riding on the popularity of its predecessor, is a safer bet. The natural themes of the movie and its tropical setting align perfectly with a coconut water brand, making the partnership feel organic rather than forced. The massive marketing exposure that Disney provides is invaluable for a young company like 100 Coconuts, especially in an industry crowded with smaller brands vying for market share.

As the coconut water market grows, 100 Coconuts will face stiff competition from established players like Vita Coco and Harmless Harvest. However, through innovative marketing and strategic partnerships, the company can carve out a dedicated customer base. While Vita Coco expands into new categories like ready-to-drink cocktails, 100 Coconuts can continue to focus on health, sustainability, and strong branding, ensuring its place in the competitive market.

Greg Lowe II likely envisions 100 Coconuts becoming known as the "coconut water king," and the partnership with *Moana 2* reflects how the brand has found the right partner at the right moment. As the movie continues to captivate audiences worldwide, 100 Coconuts is basking in the spotlight. Sometimes, success simply falls into place—like riding the right wave at the perfect time.